Retinol

Smoother, more even-looking skin is what draws people to retinol, and results follow real strength, so a firm 2.5% is stated on the bottle. To keep that strength gentle on skin, it comes cushioned with hyaluronic acid, peptides and vitamin C. Three ways to use it: the serum, the cream, or the Vitamin C, E & Ferulic Acid serum, each made to strict standards with the concentration always on show.

Manufactured in cGMP-certified facilities in the UK, USA, Netherlands and Singapore

A vitamin A derivative at a real strength

Retinol is a vitamin A derivative and one of the most established topical skincare ingredients, and its effect depends on concentration. Much of what is sold is heavily diluted, so this range is built on a proper 2.5% retinol, with the concentration on the label.

A proper 2.5%, in a considered base

Higher-strength retinol is best presented in a supportive, hydrating base, so it is never sold bare. The Retinol Serum sets 2.5% retinol with hyaluronic acid and vitamin E; the Retinol Cream adds peptides, vitamin C and botanical extracts; and the Vitamin C, E & Ferulic Acid Serum brings retinol together with those antioxidants.

Concentration on every product

The aim throughout is a real active strength in a well-tolerated base, with nothing surplus. Every product is made to topical standards, with the concentration of each active on the label, so the strength is never in doubt.

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FOR EVERY BOTTLE YOU BUY A TREE IS PLANTED ON YOUR BEHALF

A tiny sapling goes a long way. Through our partnership with Eden Reforestation Projects, we are helping to plant trees on a massive scale.

Together we protect vital eco-systems, help mitigate climate change, and create jobs that help provide education, health care, and food for rural communities in Mozambique, Nepal, Madagascar, and Ethiopia.

Our aim is to plant 10 million trees by 2030.

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