Privacy Policy

PRIVACY POLICY

Last updated: 15 September 2026

We are committed to safeguarding the privacy of our website visitors and customers. This Privacy Policy explains how personal information is collected, used, stored, and protected when you visit or make a purchase through www.pureclinica.com and its subdomains (the "Website").


1. Website Operation and Business Structure

The Website platform is operated commercially by:

Kinetic Forward LLC
Registered in the State of Wyoming, USA. Filing ID 2026-001886947.
Registered office: 30 N Gould Street, Suite R, Sheridan, WY 82801, USA.
Mailing address: 1317 Edgewater Drive, #2177, Orlando, FL 32804, USA.

“Pureclinica” is a brand name and intellectual property owned by:

Kinetic Forward LLC
Registered in the State of Wyoming, United States of America.
Filing ID 2026-001886947.
Registered office: 30 N Gould Street, Suite R, Sheridan, WY 82801, USA.

Estonian registry code: 16444667
Estonian VAT number: EE102508219
UK VAT number: GB 491 2793 64

Customer service and certain operational services may be performed by Pureclinica EU OÜ or other authorised service providers acting on behalf of the applicable seller of record.

You can contact us at any time:


2. Seller of Record and Data Controller

The entity you contract with, and the entity responsible for your personal data ("data controller"), depends on your delivery location:

Your delivery location Seller of record and data controller
United Kingdom Pureclinica EU OÜ
European Union Pureclinica EU OÜ
Rest of world Kinetic Forward LLC

The applicable seller and contracting entity is also confirmed during checkout and in your order confirmation.

For customers in the United Kingdom and the European Union, Pureclinica EU OÜ is the data controller for order-related personal data, and this policy should be read as applying to Pureclinica EU OÜ. For customers elsewhere, Kinetic Forward LLC is the data controller.

Where Kinetic Forward LLC or another provider performs operational or customer-service processing on behalf of Pureclinica EU OÜ, it acts as a data processor under appropriate contractual safeguards. The same applies in reverse where Pureclinica EU OÜ processes data on behalf of Kinetic Forward LLC.


3. Information We Collect

We may collect, store, and use the following categories of personal data:

a) Website usage information

Information about your visits to and use of the Website, including:

  • IP address
  • Geographic location (approximate)
  • Browser type and version
  • Referral source
  • Length of visit
  • Pages viewed

This information is used to administer the Website, improve usability, analyse performance, and support security and fraud prevention.

b) Transaction and order information

Information relating to purchases or attempted purchases, including:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Products purchased
  • Order history

c) Account and communications information

Information you provide when:

  • Creating an account
  • Signing up for notifications or emails
  • Contacting customer support

We do not ask for, and do not require, information about your health in order to sell you a product. If you choose to include health information when contacting customer support, we use it only to answer your enquiry.


4. Legal Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on the following legal bases:

  • Performance of a contract — to process, fulfil, and deliver your order, manage your account, handle returns and refunds, and communicate with you about your order.
  • Legitimate interests — to operate and secure the Website, prevent fraud, analyse usage, and improve our products and service. We balance these interests against your rights and freedoms.
  • Consent — to send marketing communications and to set non-essential cookies. You may withdraw consent at any time.
  • Legal obligation — to meet accounting, tax, consumer protection, and product safety requirements.

5. Cookies

We use cookies and similar technologies to improve functionality and performance.

Cookies help us:

  • Recognise your browser
  • Maintain login sessions
  • Enable shopping cart functionality
  • Analyse usage patterns
  • Improve marketing effectiveness
  • Enhance fraud prevention and security

Non-essential cookies are set only with your consent. You can change or withdraw your cookie preferences at any time using the cookie settings link on the Website. Most browsers also allow you to refuse cookies, though disabling them may reduce Website functionality, including the ability to place orders.

Cookie Categories Used

Category 1 – Strictly Necessary Cookies
Required for essential site functions such as secure checkout. These do not require consent.

Category 2 – Performance Cookies
Collect anonymous usage data to improve Website performance.

Category 3 – Functionality Cookies
Remember preferences and settings to enhance your experience.

We do not store personally identifiable information directly in cookies.


6. How We Use Your Personal Data

Personal data submitted through the Website may be used to:

  • Provide and operate the Website
  • Process and fulfil orders
  • Communicate with you regarding orders or services
  • Send service-related communications
  • Send marketing communications where you have consented
  • Improve Website experience and customer support
  • Prevent fraud and enhance security
  • Comply with legal obligations
  • Provide anonymised statistical data to third parties

We do not provide your personal data to third parties for their own direct marketing purposes.


7. Payment Processing

We do not store credit or debit card information on our Website.

Payments are processed securely by third-party payment providers, including PayPal, Amazon Pay, and card payment gateways. These providers process payment data in compliance with applicable banking and security regulations, and under their own privacy policies.


8. Data Sharing and Disclosures

We may disclose personal information:

  • Where required by law
  • In connection with legal proceedings
  • To establish, exercise, or defend legal rights
  • In connection with a sale or transfer of business assets
  • To fulfil your order through logistics or fulfilment partners

Except as stated in this policy, we do not sell personal data.


9. Service Providers and Data Processors

We may use trusted third-party service providers, including:

  • Payment processors
  • Analytics providers (for example, Google Analytics)
  • Fulfilment and shipping partners
  • Customer service support providers
  • Email and marketing platforms
  • Our e-commerce platform provider

All processors act on documented instructions and under written contracts containing appropriate data protection terms.


10. International Data Transfers

Your information may be stored or processed in the United Kingdom, the European Union, the United States, or other jurisdictions where our service providers operate.

Where personal data is transferred outside the UK or EEA, we apply appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum, or the European Commission's Standard Contractual Clauses.


11. Data Retention

We keep personal data only as long as necessary for the purpose it was collected:

  • Order and transaction records — retained for 7 years to meet accounting, tax, and consumer law obligations.
  • Account data — retained for 7 years after your account becomes inactive.
  • Marketing contact data — retained until you withdraw consent or unsubscribe.
  • Website analytics data — retained for 14 months.

Data that is no longer needed is deleted or anonymised.


12. Security of Your Personal Data

We take reasonable technical and organisational precautions to prevent loss, misuse, or unauthorised access.

All electronic transactions are encrypted using SSL technology.

You are responsible for maintaining the confidentiality of your account password. We will never ask you for your password.


13. Your Rights

Depending on your location, you have the right to:

  • Request access to your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw marketing consent
  • Request data portability
  • Object to automated decision-making, where applicable

You may exercise your rights by emailing info@pureclinica.com or by writing to the applicable controller at the address in section 1. We respond within one month. We do not charge a fee for standard requests unless permitted by law.

You may also delete your account through your user profile where available.

If you are not satisfied with our response, you have the right to complain to a supervisory authority:

  • United Kingdom — Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. www.ico.org.uk
  • Estonia — Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon), Tatari 39, Tallinn 10134. www.aki.ee
  • Elsewhere in the EU — your local data protection authority.

14. Policy Amendments

We may update this Privacy Policy from time to time by posting a new version on the Website. The date at the top of this page shows when it was last changed. Where changes are significant, we will notify you by email or through a notice on the Website.


15. Third-Party Websites

This Website may contain links to third-party websites. We are not responsible for the privacy practices or policies of third parties.


16. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us:

Seller of Record for the United Kingdom and European Union

Pureclinica EU OÜ
Tartu mnt 67/1-13b, Kesklinna linnaosa
Tallinn 10115, Harju maakond
Estonia

Estonian registry code: 16444667
Estonian VAT number: EE102508219
UK VAT number: GB 491 2793 64

Website Operator and Seller of Record for the Rest of World

Kinetic Forward LLC
Registered in the State of Wyoming, USA. Filing ID 2026-001886947.
Registered office: 30 N Gould Street, Suite R, Sheridan, WY 82801, USA.
Mailing address: 1317 Edgewater Drive, #2177, Orlando, FL 32804, USA.


17. Who Collects the Data

Personal data on this Website may be collected and processed by:

  • The applicable seller of record — Pureclinica EU OÜ for UK and EU orders, or Kinetic Forward LLC for orders elsewhere
  • Payment processors such as PayPal and Amazon Pay
  • Analytics providers such as Google
  • Customer service processors acting on behalf of the seller of record